May 2012
35 posts
“The EPWA’s position on the Jejune Institute was that they were selling ‘false nonchalance,’ and what they meant by that, as best as I can tell, is that that creative spark which drives humanity cannot be marketed. Cannot be sold, cannot be given to you in a bottle. You either have those moments, or you don’t, and you can’t control it, so anyone who tells you otherwise is selling you something.”
—Jason 7au/Jason Schupp, from The Institute, a documentary about The Jejune Institute.
ambedo n. a kind of melacholic trance in which you become completely absorbed in vivid sensory details—raindrops skittering down a window, tall trees leaning in the wind, clouds of cream swirling in your coffee—which leads to a dawning awareness of the haunting fragility of life
